How to Connect Google Analytics to Your Events

Does your organization use Google Analytics? Did you know you can use it to track traffic to your BrightStar event pages?

With the right setup, we can help you better understand your audience and your customers by plugging your events into the massive power of Google Analytics.

First, you’ll need a Google Analytics (GA) account (which is free!), so go
here to do that if you haven’t already. Once you have an account, you can check out the rest of this how-to tutorial.

Estimated time: 5-10 minutes

Set up cross-domain tracking.

  • To get started, you’ll need to add the cross-domain tracking code to your website. This code allows you to see a visitor’s entire online path to their ticket purchase.
  • Sign in to Google Analytics and click Admin. Under Basic Settings, you’ll find your UA Tracking ID.
  • Finally, you’ll need to copy the snippet found in this link. Then, you must replace the section highlighted in bold with your UA Tracking ID and then add the snippet to all pages on your website.

Add your cross-domain tracking code.

  • Now that your tracking code is on every page on your website, you can use our simple tool to add it to your event pages.
  • Just sign in to your BrightStar account and visit the Connect section. Click Analytics and scroll down to the Google Analytics section.
  • Enter your UA Tracking ID in the field provided and click Save.

Create a new Google Analytics goal.

  • Return to your Google Analytics account and click Admin. Then click View [your profile name].
  • Click Goals and select New Goal. Now you’ll need to follow the instructions until you are prompted to select a destination.
  • Select the Regular Expression option, and enter /receipt.* in the space provided. (Note: You must enter that phrase exactly as written here, including the slash, asterisk, etc.)
  • Click Save.

Activate E-Commerce reporting.

  • Now it’s time to turn on e-commerce reporting in GA, which will allow your GA account to gather your ticketing revenue from transactions.
  • In your Google Analytics account, click Admin and then select Ecommerce Settings.
  • Toggle the Enable E-Commerce to the On position. Then click Next Step and finally Submit.
  • And that’s it! Your Google Analytics setup is complete.


Now that you’ve connected BrightStar to your GA account, why not build some campaign URLs using their URL builder?

These simple tracking codes can be attached to the end of any URL you use for online marketing initiatives. They’ll enable GA to report on specific campaigns based on names your provide. Now start digging into your traffic data!

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