Adding Tracking Tags



Tracking Tags allow you to track sales from external referring websites, as well as your promotional and marketing campaigns. Once you have created a tracking tag, you can append it to the end of any event URL (ex. http://tickets.brightstarevents.com/event/123456/tag/festival_ad). As customers visit that link and purchase tickets, you will be able to monitor successful sales from each tracking tag.

Click Add Tag in the Promote section to get started.


  • Tag. Enter the tag you wish to create. The tag needs to be appropriate for a URL, i.e. it cannot have any special characters or spaces. For example, if you wanted to track all customers who visit the event page via a certain ad for your festival, you could enter festival_ad. Then, you would link to your page from that ad with the following link: http://tickets.brightstarevents.com/event/[your event ID]/tag/festival_ad
  • Description. Enter a description for the tag. This is used for your internal purposes only, in order to help you identify what the tag is used for (ex. a certain promoter, your Facebook Page, etc.).
  • User. (Optional.) Connect the tag to an additional user on your account.
  • Click Save Tag to complete the setup process.
  • The new Tracking Tag will now appear on the list of tags with the following options:
    • Click Edit to edit each tag's settings (tag, description, user)
    • Click Delete to delete a tag from your account
    • Click Get Link to get directions on how to use the tag to track sales
    • Click Details to see a sale by sale report on each tag
       
  • Dynamic Tags. The tagging system allows you to bypass the setup process by adding /tag/[your tag here] to the end of your event URL. That tag will automatically be created and added to your tags menu once a sale is processed with that tag.

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